Unquestionably, expanding one’s reach on Facebook is a gateway to more sales and conversions. Furthermore, according to Facebook’s admission, organic reach is anticipated to decrease, which implies that the drive toward paid ad solutions ought to be at the forefront of the minds of the majority of page administrators.
You should give these six strategies a shot before you lose your mind to extract as much free organic reach as you possibly can from your page.
Use Image Posts
It is almost difficult to exaggerate the significance of this piece of advice. When it comes to Facebook, photographs are gold, as any experienced web marketer will tell you. No matter how skilled a writer you are, an image that grabs the reader’s attention will have a significantly greater initial impact than a plain-text post title (even if it is creative). This is because people are inherently drawn to images more than they are to plain text.
It is recommended that you select photographs and videos that possess a remarkable quality, such as a magnificent landscape, a visual anomaly, or a picture that is just hilarious. Several websites that are based on memes may supply you with a large number of images that are either amusing or popular. Many of these photographs can have captions added to them, and you can share them on Facebook to boost Facebook video views.
This type of attention-grabbing content will provide you with more broad exposure, some of which will remain around, even though it may not always be appropriate to add promotional links or calls to action in some of the image postings that you share. Use your imagination; you may add photos based on collages, images of popular artwork, or even infographics among your selections.
Post Your content later in the Day
According to the findings of several studies conducted on Facebook marketing, the later in the day you post your material, the greater the average number of likes and shares you will acquire. This is in contrast to releasing information earlier in the day.
The majority of people who are employed are typically beginning to wind down and look for informal entertainment, such as perusing Facebook, during the evening hours. This makes sense when you think about it because evening time is typically when this occurs. According to the majority of research, the best time to post material is after eight o’clock in the evening.
According to their findings, several Facebook marketing studies Continuing along the same line of reasoning, weekends are an excellent time to publish the content that you have created. Generally speaking, people simply have more spare time on their hands, and a significant number of them take advantage of this time to get on the Book. Furthermore, big brands have a tendency to make less information on Facebook on weekends, which means that you have a superior potential to establish traction in the feeds of your fans.
Respond to Quickly to Inquiries
Taking prompt action in response to inquiries from customers is something that you simply cannot afford to do in the fast-paced world of modern companies. If someone has reached out to you through your Facebook page, you should immediately respond to the message and get back to them as soon as possible. Within thirty minutes or less, one out of every six customers who use Facebook anticipates receiving a response to the question they were asking this also helps to boost Facebook video views.
Host Live Interaction Events
There is something about genuine engagement that leads to consumers developing a strong attachment to both you and your brand. Set up a weekly question and answer session, featuring an “Expert Friday,” or simply have a general chat centered on a specific subject. All of these options are available to you. To tell you the truth, the actual substance of the session is not nearly as important as the degree to which you are willing to engage with the audience over that matter.
To be heard, to be listened to, and to have one’s opinions confirmed is something many people crave. In addition to allowing your fan base to contribute to the debate in a way that will satisfy their fundamental requirements, hosting some kind of interactive session will undoubtedly strike a favorable chord with them. People enjoy the feeling of knowing that there is a real, living person on the other end of the fiber optic cables, and the fact that these kinds of interactive events can help to confirm your legitimacy in their minds is something that they find very appealing.
Run a Facebook contest
To generate enthusiasm about your company and attract additional social followers, contests are an ideal method to do both. You can bring out the enthusiasm and creativity of your fan base by holding contests that involve photo or video submissions, freebies, and sweepstakes opportunities. Consider holding a contest for the “Best Caption” for photographs or the “Most Creative User-Submitted Commercial” for audiovisual content. Furthermore, you have the option of soliciting the assistance of your followers to vote on or choose a winner. It is important to note that Facebook is quite precise regarding how you run contests; so, before you run your first contest, you should make sure that you are entirely familiar with their terms and conditions.
The most important thing to know about publishing content and helping to boost Facebook video views is that there is no “one size fits all” method. You will need to use a lot of different ways to write content and then try, measure, analyze, and keep track of responses using common metrics like comments, shares, and likes. Do not be afraid to try new things, even if some of them don’t work at all. People who fail can teach you just as much, if not more, than people who succeed. After building a strong base, you can try out different ways that paid ads can help your page grow. You can also add calls to action for sales, opt-in subscriptions, and other things.